Pueblo County Recruitment Toolkit

Social Media
Local Data

Welcome to Pueblo's official recruitment guide to assist you in your HR needs! This growing toolkit provides resources to help you maximize recruiting efforts in Pueblo & Pueblo County, Colorado. It also includes relevant local data to help you target and plan your campaigns. 

Who is interested in Pueblo?

A lot of people come to Pueblo for the smaller-town vibes with big-city amenities. Less traffic, fewer people, lower cost of living, slower pace as well as abundant outdoor activities, milder temperatures and access to other state attractions all help attract people to Pueblo. 


"As recent empty nesters we wanted to downsize and downshift, but we also have career experiences that we hoped to utilize in a city where positive growth was taking place. After visiting Pueblo, we were overwhelmed with the small-town feel, welcoming spirit of the people, and the quiet structural improvements occurring around this culturally diverse city." 
Moved to Pueblo from Texas



Official Channels

choosepueblo.com | @ChoosePueblo | hello@choosepueblo.com

Social Media Toolkit

Within the Social Media Toolkit, you'll find ideas to get you started creating your recruitment messages and content, suggested posts you can use on social media, information about Pueblo, and downloadable images that you can use. A little prep work goes a long way and we've created the materials to get you started!

Image Assets for Social Media

The below images are general assets you can use to complement your recruiting efforts. They are made to promote living in Pueblo. You can also download the Choose Pueblo and Pueblo, Colorado logo to use in email signatures, on your websites, etc. 
Instagram, LinkedIn Square 1200x1200
LinkedIn 1200x627
Fig. Map shows where people are when searching for information about Pueblo online. 

Where are people coming from? 

  1. Colorado (Denver, Colorado Springs, Englewood, Aurora, Lakewood)
  2. Texas (Dallas, San Antonio, Houston, Austin, Forth Worth, Lubbock)
  3. Arizona (Phoenix, Tempe, Tucson, Mesa, Glendale, Bullhead City, Scottsdale)
  4. California (LA, San Jose, San Francisco, Fresno)
  5. Florida (Miami, Orlando, Tampa, Jacksonville)

Primary Ages

  • 25-44 Young Professionals & Families
  • Retirees (55+)

Key Decision Factors

  • Accessibility, walkability, public transit
  • Education opportunities
  • Broadband/internet access
  • Less snow and humidity
  • Monthly rental costs (under $1500)
  • Childcare
  • Flexibility, remote work opportunities
  • Access to mountains

Home Prices

As of May 2023, the median home price in Pueblo is $300,000. Rentals are around $950-$2,000+/month.

Pueblo Image & Videos

Official Pueblo Landing Page

Community Utility Resources

Pueblo Neighborhoods

Official Visit Pueblo Tourism Site

Visitor Guide

Pueblo Magazine

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Content available here may only be used to promote the City and County of Pueblo.
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