Pueblo County Recruitment Toolkit

Social Media
Local Data

Welcome to Pueblo's official recruitment toolkit to assist you in your workforce development needs! This growing toolkit provides resources to help you maximize recruiting efforts in Pueblo & Pueblo County, Colorado. We gathered relevant local data to help you target and plan your campaigns as well as put together ideas for your social media complete with a local library of photos and videos.

Need something specific? Send us an email and we'll work with you directly to get you the content you need. 

What is attracting people to Pueblo?

A lot of people come to Pueblo for the smaller-town vibes with big-city amenities. Less traffic, fewer people, lower cost of living, slower pace as well as abundant outdoor activities, milder temperatures and access to other state attractions all help attract people to Pueblo.


Top Stats

Total Population in Pueblo County
Unemployment Rate
May 2023
Median home price in Pueblo County
May 2023
View more google search trends⟶

Real stories from people who chose Pueblo

From business owners, young professionals and empty nesters, hear directly from those that chose Pueblo! 
"Pueblo really checked a lot of boxes on both the business side and on the personal side for access to the outdoors, cost of living and ability to purchase a home. So it was not merely a business decision, it was also a people decision."
Boreas Campters
“I chose Pueblo because it felt like home. My husband and I had moved for work several times over five years and ultimately were given the option to live anywhere in Southern Colorado. After visiting and doing some research, we chose Pueblo. It had a small-town feel with bigger city amenities. Since we both grew up in the mid-west, we appreciated that there are water and trees. There are so many family-friendly activities and the weather is fantastic! I am very happy that we chose Pueblo to become our home.”
Director of NeighborWorks of Southern Colorado
"As recent empty nesters we wanted to downsize and downshift, but we also have career experiences that we hoped to utilize in a city where positive growth was taking place. After visiting Pueblo, we were overwhelmed with the small-town feel, welcoming spirit of the people, and the quiet structural improvements occurring around this culturally diverse city." 
Moved to Pueblo from Texas



Official Channels

choosepueblo.com | @ChoosePueblo | hello@choosepueblo.com

Social Media Toolkit

Within the Social Media Toolkit, you'll find ideas to get you started creating your recruitment messages with suggested posts you can use on social media. Pair your post content with any image from our official content library for a local and authentic vibe. A little prep work goes a long way and we've created these starter materials to get you inspired! 

Get started with these lifestyle images

Want more? Browse our full image library ⟶ 

Image Assets for Social Media

The below images are general assets you can use to complement your recruiting efforts. They are made to promote living in Pueblo. You can also download the Choose Pueblo and Pueblo, Colorado logo to use in email signatures, on your websites, etc. 
Instagram, LinkedIn Square 1200x1200
LinkedIn 1200x627
On this page:
Fig. Map shows where people are when searching for information about Pueblo online. 

Where are people coming from?

  1. Colorado (Denver, Colorado Springs, Englewood, Aurora, Lakewood)
  2. Texas (Dallas, San Antonio, Houston, Austin, Forth Worth, Lubbock)
  3. Arizona (Phoenix, Tempe, Tucson, Mesa, Glendale, Bullhead City, Scottsdale)
  4. California (LA, San Jose, San Francisco, Fresno)
  5. Florida (Miami, Orlando, Tampa, Jacksonville)

Primary Demographic Information

  • 25-44 Young Professionals & Families
  • Retirees (55+)
  • 39.7 median age in Pueblo County
  • Primarily English speaking 

Key Decision Factors

  • Accessibility, walkability, public transit
  • Education opportunities
  • Broadband/internet access
  • Less snow and humidity
  • Monthly rental costs (under $1500)
  • Childcare
  • Flexibility, remote work opportunities
  • Access to mountains

Pueblo Area Demographics

Population Ages & Education

Home Prices

The median home price in Pueblo is $300,000. Rentals are around $950-$2,000+/month.

Pueblo Content

Pueblo Image & Videos

Official Pueblo Landing Page

Official Visit Pueblo Tourism Site

Visitor Guide

Pueblo Magazine


Other Resources

Childcare Services

Community Utility Resources

Pueblo Neighborhoods

Share Pueblo is a private-public partnership between the City and County of Pueblo, Colorado. 
Content available here may only be used to promote the City and County of Pueblo.
Trademarks and brands are the property of their respective owners.